Online Behavioral Advertising (OBA) and its role in consumer marketing efforts online has taken center stage with regards to how the practice may jeopardize consumer privacy.

Leading marketing and advertising industry associations has initiate a comprehensive, self-regulatory effort since 2010 to develop and implement consumer-friendly principles and enforcement standards regarding OBA.

If your organization operates a website, engages in targeted and behavioural advertising, you should review and ensure that your sites and online ads are OBA compliant and commited to protecting consumer privacy.
 

Attend this 45 minutes interactive webinar with industry expert speaker, Ms Melina Rohan from Australian Direct Marketing Association and learn:
 

• What is Online Behavioural Advertising (OBA)
• Why the OBA self-regulatory program exists
• Best Practice Guidelines for OBA

Seats are limited. 

Register now to join this live Webinar.

This complimentary webinar is brought to you by Arkadin in partnership with Australian Direct Marketing Association.

Who Should Attend

Marketing

including Vice President, Director, Senior Manager, Manager, Executive and specialist in Marketing, Communications,
Advertising, Public Relations, Digital Marketing

Agencies

specializing in Digital Marketing, Online Marketing, Advertising.